A content guide for home bakers

The Drop Content Formula

Know exactly what to post to build excitement for your next drop.

We studied what successful pre-order drop posts have in common and turned what we learned into a practical formula. This free guide shows you what to share before orders open, how to get customers interested in what you’re baking, and how to keep that interest going while orders are live.

  • 1Know what to post and when. Follow five types of posts designed to build interest and encourage orders throughout your drop.
  • 2See the formula in action. Follow a specialty cinnamon roll drop from the first teaser through the final reminder.
  • 3Make your own content. Get real post examples, photography ideas, and caption formulas you can adapt for your bakery.
  • 4Plan your next drop. Use the included worksheet to organize your posts before you start promoting.

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Cover of The Drop Content Formula guide